KOL/KOC Booking Specialist

A. KOL/KOC research & booking

• Research, find and assess TikTok/Facebook KOLs/KOCs that fit the brand and target customers, especially pregnant women, young mothers and women aged 25 – 40.

• Assess KOLs/KOCs on audience, content quality, brand fit, engagement, performance history and conversion potential.

• Lead outreach and negotiate fees and terms with KOLs/KOCs.

• Coordinate contracts and booking paperwork.

• Build and maintain the KOL/KOC database by tier: expert, nano, micro, mid-tier…

• Manage booking schedules and production/posting timelines so KOLs/KOCs deliver on plan.

• Build long-term relationships to grow a reliable KOL/KOC network.

B. Content briefs & quality control

• Write clear, actionable briefs for each KOL/KOC, covering:

  • Key message

  • Product USP/benefits

  • Approved claims

  • Video content/format

  • Tone of voice

  • CTA and brand requirements

• Review KOL/KOC content before it goes live to make sure it:

  • Follows the key message and campaign direction

  • Matches the brand voice

  • Meets brand guidelines

  • Uses no claims beyond what is permitted

• Give feedback and work with KOLs/KOCs to finalise content before publishing.

• Spot high-potential content or creators and work with the team to reuse, amplify or repurpose it on other channels.

C. Content seeding & community marketing

• Brief agencies on natural seeding content for Facebook communities of pregnant women, young mothers and mother & baby groups.

• Work with agencies to choose communities and roll out seeding content.

• Monitor the quality, engagement and community response to seeding activities.

• Collect community insights and recommend content/communication adjustments.

D. Performance tracking & reporting

• Track and evaluate each KOL/KOC and campaign using metrics such as:

  • Views

  • Engagement/ERR

  • Clicks/traffic

  • Shop visits

  • Conversion

  • GMV/sales

  • Cost efficiency

• Track progress, budget and booking performance for each campaign.

• Report regularly on KOL/KOC and influencer marketing performance.

• Analyse data to find the best-performing creators and recommend the KOL/KOC mix, budget allocation and booking strategy for future campaigns.

• Take on other tasks assigned by your manager.

Experience & skills

• At least 3 years in KOL/KOC, influencer marketing or a similar role.

• Hands-on experience researching, reaching out to, booking and managing Facebook/TikTok KOLs/KOCs end to end.

• Able to write clear, concise and actionable content briefs.

• Basic understanding of TikTok content performance and KOL/KOC metrics such as views, engagement, CTR, conversion and GMV.

• Able to read data and use it to assess, select and optimise KOLs/KOCs.

• Strong communication, proactive, and able to negotiate with KOLs/KOCs and agencies.

• Handles issues flexibly, especially when creators go off-brief or content needs to change.

• Able to manage many creators, timelines and tasks in parallel within one campaign.

Preferred

• An existing KOL/KOC network in mother & baby / nutrition.

• Experience with pharmaceutical or dietary supplement products (understands advertising claim limits).

• Able to write suggested scripts for KOLs/KOCs.

• Competitive pay: salary based on capability.

• Bonuses: performance bonuses and business-result bonuses.

• Growth: professional training and exposure to new trends and technology.

• Environment: young, dynamic and creative, with plenty of room to learn.

• Career path: a clear career development roadmap.

• Benefits: full social, health and unemployment insurance as required by law.

• Other perks under company policy.