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AU SUNSHINE VIETNAM

About us

AU SUNSHINE VIETNAM is a technology-driven import, distribution and brand operations company specialising in premium health, wellness and nutrition brands in Vietnam.

01Our story

We combine data analytics, AI-powered operations, digital marketing and omnichannel distribution to help international brands establish, scale and grow sustainably in the Vietnamese market.

With more than 4 years of experience working with Australian brands in the Southeast Asian market, we operate brands end to end – regulatory work, supply chain, sales channels, marketing and customer care.

02Four core capabilities

  1. 01

    Shopee · Lazada · TikTok Shop

    E-Commerce & Digital Commerce

    We manage and optimise brand operations across Vietnam's leading e-commerce platforms, including:

    • Shopee
    • Lazada
    • TikTok Shop

    Our capabilities include marketplace management, performance optimisation, content commerce, livestreaming, affiliate marketing and customer conversion.

  2. 02

    Private clinics · Hospitals · Pharmacy chains

    Healthcare & Offline Distribution

    We develop strategic distribution partnerships across Vietnam's healthcare and retail ecosystem, including:

    • Premium private clinics
    • Private hospitals
    • Pharmacy chains
    • Specialised healthcare and wellness retailers
  3. 03

    Private communities · VIP membership · CRM

    Private Community & Customer Relationship Management

    We build and manage private customer communities, VIP membership programmes and CRM systems to strengthen customer loyalty, repeat purchases and long-term customer value.

  4. 04

    Meta · Google · TikTok · KOL/KOC

    Digital Marketing & Brand Growth

    Our integrated marketing capabilities cover:

    • Facebook & Instagram (Meta)
    • Google Ads & Search Marketing
    • TikTok Marketing
    • KOL, KOC & Affiliate Marketing
    • AI-powered content and performance analytics

03Competitive advantage

Technology + Data + Distribution + Customer Relationships

By integrating digital commerce, healthcare distribution, performance marketing and private customer communities, we create a connected growth ecosystem that enables brands to reach consumers, build trust and generate sustainable long-term value.

  1. Technology

    AI-powered operations and digital tools across the entire brand journey.

  2. Data

    Analytics behind every decision – from channels and pricing to media spend.

  3. Distribution

    Leading e-commerce platforms alongside clinics, hospitals and pharmacy chains.

  4. Customer Relationships

    Private communities, VIP membership and CRM that turn buyers into loyal customers.

04Core values

  1. 01

    Quality

    Only products that meet international standards, with transparent origins.

  2. 02

    Innovation

    Technology and AI applied to operations and customer care.

  3. 03

    Trust

    Clear, evidence-based information; no exaggerated claims.

  4. 04

    Professionalism

    Standard processes from import and compliance to distribution.

  5. 05

    Sustainability

    Long-term relationships with partners, distributors and communities.

05Vision · Mission

Vision

To become a leading importer and distributor of Australian-standard nutrition products in Vietnam by 2030.

Mission

To become a leading technology-driven omnichannel brand management partner in Vietnam, connecting premium international brands with Vietnamese consumers through innovation, trusted distribution and data-driven growth.

06The meaning of AU SUNSHINE

Apex Quality · Universal Vision · Brighter Living

  • ApexSuperior quality

    We pursue the highest standards in product quality and professional expertise.

  • UniversalInternational vision

    We connect global resources and international brands with Vietnamese consumers.

  • SUNSHINE

    The sunshine of health, trust and hope – our core values.

07Headquarters

Memberships & partners

  • Member of the Vietnam Private Hospitals Association
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