Senior Content Marketing

1. SEO strategy & SEO content

• Research keywords, search intent and audience insight to build and run an SEO strategy aligned with business goals.

• Build content/topic clusters and optimise content structure and internal linking to improve topical coverage and SEO results.

• Follow search trends and changes in SEO, GEO (Generative Engine Optimization) and AI search, and adjust the strategy proactively.

• Use AI and SEO tools to speed up research, production and content optimisation.

• Work with related teams so SEO is built into every stage of content and digital marketing.

2. Content marketing strategy

• Build and run the content strategy, content pillars and content calendar in line with brand and business goals.

• Develop content angles, key messages and formats for each platform and audience.

• Plan content for every stage of the customer journey: awareness – engagement – consideration – conversion.

• Research social trends, audience insight and consumer behaviour, especially in healthcare, nutrition and mother & baby.

• Steer content that both builds the brand and drives organic traffic, engagement and conversion.

• Track content performance and keep refining topics, direction and formats based on real data.

3. Google Ads

• Help run and optimise Google Ads for traffic and conversion goals.

• Research keywords and search intent; help build campaign structure and ad content direction.

• Track and analyse campaigns through CTR, CPC, CPA, conversion rate and ROAS.

• Propose optimisations for keywords, ad copy, landing pages and campaign performance.

• Deep Google Ads expertise is not required; training and support are provided.

4. Performance, analytics & optimisation

• Monitor the overall performance of SEO, content marketing and Google Ads.

• Analyse data from GA4, Google Search Console, Google Ads and related tools to find problems, opportunities and growth levers.

• Produce regular reports that turn data into insights and actionable plans.

• Track performance by channel and recommend resource allocation and priorities to maximise marketing impact.

• Degree in marketing, communications, digital marketing or a related field.

• 3 – 5 years of experience in SEO, content marketing or digital marketing.

• Hands-on SEO experience.

• Content-strategy and data-driven mindset.

• Comfortable with Google Search Console and SEO tools.

• Google Ads knowledge is a plus; training will be provided.

• Experience in healthcare, nutrition, dietary supplements, mother & baby or e-commerce is preferred.

• English is a plus.

• Competitive pay: salary based on capability.

• Bonuses: performance bonuses and business-result bonuses.

• Growth: professional training and exposure to new trends and technology.

• Environment: young, dynamic and creative, with plenty of room to learn.

• Career path: a clear career development roadmap.

• Benefits: full social, health and unemployment insurance as required by law.

• Other perks under company policy.